Software algorithms that track movements, built into the metaverse, will become a mechanism for targeting ads in virtual worlds through consented zero-party data. Read the whole story
The combined platform will work across all major ad platforms including Google, Microsoft Bing, Facebook, Instagram, and Amazon. Terms of the acquisition were not … Read the whole story
To help advertisers make the transition into the new year, Google highlights trends and changes in its Year in Search post. Read the whole story
The company has overhauled the brand's look and feel and has launched Neuralsearch, a platform to support ecommerce brands. The platform is poised to … Read the whole story
Ads need to captivate viewers to be successful. VidMob studied direct and indirect gazes in creatives running on Facebook, YouTube, Instagram, and Snapchat. Read the whole story
The tool, which Firefox began testing in late October, sends a "do-not-sell" signal to all websites consumers visit -- but only if they affirmatively … Read the whole story
At least that's my conclusion after Advertiser Perceptions shared its latest research with me on the topic. Read the whole story
Sellers of DOOH media need to help educate buyers about measurement and data-driven capabilities for outdoor campaigns. Read the whole story
Does "the suit maketh the man" or "the man maketh the suit?" Coldwell Banker's answer to this perennial fashion question is - both. The … Read the whole story