Mobile attribution and measurement took the brunt of the disruption when Apple began enforcing its App Tracking Transparency (ATT) framework in April in iOS14.5, … Read the whole story
The goal is to make it easier to reach and activate connected TV (CTV) ad campaigns. Two unnamed streaming services already use Infutor to … Read the whole story
Heavy-metal band Metallica has invested in TrillerNet, a video-sharing social networking service that allows users to create and share short-form videos, including videos that … Read the whole story
The tool, which Firefox began testing in late October, sends a "do-not-sell" signal to all websites consumers visit -- but only if they affirmatively … Read the whole story
"This case involves the deliberate violation of the privacy rights of millions of young children -- many under the age of 5 -- by … Read the whole story
Email is not the leading channel -- that distinction belongs to social media, HubSpot reports. Read the whole story
