Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Despite marketers' focus on optimizing audiences to target messages in ads, it is audience, budget and creative that drive results. Google estimates that creative bears the majority of the
responsibility … Read the whole story
by Laurie Sullivan
Spotify announced today that it will roll out a five-star rating system to improve podcast search and discovery in nearly all markets where the … Read the whole story
by Laurie Sullivan
Merkle, a data-driven tech company owned by Dentsu, has released its 2022 Q1 Media Insights Report analyzing recent research on consumer trends. Read the whole story
by Sarah Mahoney
In a new poll from Stitch Fix, a third of respondents say they'd take a 10% pay cut rather than dress up for work … Read the whole story
by Wayne Friedman
ViacomCBS and Dentsu are moving ahead with an actual media campaign to test ViacomCBS' recent deal with VideoAmp to create an "alternate" media currency, … Read the whole story
by Joe Mandese
Kargo claims to be the first mobile-focused SSP to utilize NewsGuard's veracity ratings data. Read the whole story
by Joe Mandese
PwC, Kroll and the Trustworthy Accountability Group were selected to study its transparency and "mind-numbing complexity." Read the whole story
COMMENTARY
by Ben Kunz
Offers aren't just discounts. They are framing devices to give us perception of benefit in a transaction. Done well, they boost conversions at zero … Read the whole story