Despite marketers' focus on optimizing audiences to target messages in ads, it is audience, budget and creative that drive results. Google estimates that creative bears the majority of the responsibility … Read the whole story
Spotify announced today that it will roll out a five-star rating system to improve podcast search and discovery in nearly all markets where the … Read the whole story
Merkle, a data-driven tech company owned by Dentsu, has released its 2022 Q1 Media Insights Report analyzing recent research on consumer trends. Read the whole story
In a new poll from Stitch Fix, a third of respondents say they'd take a 10% pay cut rather than dress up for work … Read the whole story
ViacomCBS and Dentsu are moving ahead with an actual media campaign to test ViacomCBS' recent deal with VideoAmp to create an "alternate" media currency, … Read the whole story
Kargo claims to be the first mobile-focused SSP to utilize NewsGuard's veracity ratings data. Read the whole story
PwC, Kroll and the Trustworthy Accountability Group were selected to study its transparency and "mind-numbing complexity." Read the whole story
Offers aren't just discounts. They are framing devices to give us perception of benefit in a transaction. Done well, they boost conversions at zero … Read the whole story