Search & Performance Insider
For Meta to hire top engineering talent who spent time at those two companies, it sends a signal that the company wants to become a serious player in the alternative … Read the whole story
Brands in China will have access to advertising such as sponsored content to target professional audiences outside the Chinese mainland. LinkedIn Pages will also … Read the whole story
Microsoft this year won by breaking through the $2 trillion market capitalization mark to gain 53% in its stock price as of Dec. 16, … Read the whole story
Rakuten's Personalized Rewards offers combine the automated technology of Rakuten Advertising and the Rakuten Rewards program, using real-time insights to target offers. Read the whole story
Each host found his own personality-consistent way to introduce and show a Google "year in search" ad, with a "healing" theme. Read the whole story
While a lagging indicator, the U.S. Ad Market Tracker is consistent with recent bullish forecast updates from Madison Ave.'s Big 3 forecasters for 2021 … Read the whole story
Shareablee's data will be integrated into Comscore's Media Metrix and Video Metrix measurement "currencies." Read the whole story
This is IDG's third acquisition in 18 months focused on the data-and-marketing solutions realm. Read the whole story
Mobile video, in particular, is poised for growth. "As more consumers shift from remote work to hybrid lifestyles, mobile video streaming is on the … Read the whole story
- COMMENTARY
A company called Arrivia positions itself as having a handle on developing and leveraging loyalty even in the face of today's obstacles. Read the whole story
