Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Gartner analysts predict changes in media, from mobile app tracking to how B2B companies will use machine learning to slow the customer journey. Strategic planning may be the most interesting … Read the whole story
by Laurie Sullivan
AT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsoft. Terms were not disclosed on Tuesday, the day the two companies announced … Read the whole story
by Laurie Sullivan
DuckDuckGo is building a desktop browser aimed at integrating the same security and privacy features as the one it built for mobile. Read the whole story
by Laurie Sullivan
The European Commission granted Microsoft approval on Tuesday to close on its $16 billion acquisition of speech recognition and AI software company Nuance Communications. Read the whole story
by Colin Kirkland
NFT Bots enable users to monetize algorithms by trading them through a marketplace, creating a potential new form of promotion. Read the whole story
by Todd Wasserman
Brands that did best in the Siegel+Gale survey were those consumers relied on during the pandemic. Read the whole story
by Wayne Friedman
In 2022, political advertising will hit another record total for broadcast TV -- totaling $3.8 billion for the midterm elections vs. $3.05 billion in … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
What's in a brand? Marketers want to know. "Brand equity" has continued to grow in ad executive content consumption rankings since early November. Read the whole story
COMMENTARY
by Mack McKelvey
Content is king, particularly in modern marketing when consumers want to interact with a brand on their own terms. Read the whole story