Performance Marketing Insider
by Laurie Sullivan, Staff Writer
TikTok took the title of the most popular website in 2021 -- surpassing only Google, according to data released Wednesday. Read the whole story
by Laurie Sullivan
Rob Wilk, head of the Strategic Sales team, will take on the leadership role at Microsoft Advertising. Wilk has more than 25 years of … Read the whole story
by Laurie Sullivan
When Microsoft announced it would acquire Xandr, the companies gave little insight into how the tech would integrate into Microsoft Advertising and who would … Read the whole story
COMMENTARY
by Jim Yu
SEO has long been recognized as one of the most impactful, highest ROI marketing channels. Search is the starting point for 68% of online … Read the whole story
by Wayne Friedman
Nielsen One Alpha will focus on ad campaigns, not programming, and is set to fully launch in 2022. It is a deduplicated ad measurement … Read the whole story
by Ray Schultz
Users of both can deliver digital experiences across audiences, the firm says. Read the whole story
by Ray Schultz
The purchase will facilitate individualized customer engagement across channels, Mastercard says. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
I remember when I could pick up the phone and call everyone who was buying digital media to organize a happy hour... Read the whole story