Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The decision was made after Microsoft and Uber, among others, pulled their financial support, leaving a funding gap. The companies used the group to have a voice in Washington. Read the whole story
by Laurie Sullivan
Which brick-and-mortar retailers are advertising the most on social heading into Christmas? BrandTotal analyzed paid-social ads from Dec. 8- Dec. 22 to find out. Read the whole story
by Laurie Sullivan
Universal creative reporting, native ad format support and built-In GDPR consent flow are being added to the in-app bidding platform. Idil Canal, AppLovin GM, … Read the whole story
by Joe Mandese
The disclosure follows Nielsen's decision to incorporate broadband-only homes into its universe beginning in January. Read the whole story
by Wayne Friedman
"We are greatly concerned that 'Nielsen One' is being built atop a broken and defective measurement and currency foundation," charged VAB chief Sean Cunningham. Read the whole story
COMMENTARY
by Joe Mandese
A new report asserts mobile app developers will abandon advertising as a business model. Here's why I disagree. Read the whole story
by
Financial-services businesses will drive the growth in local mobile advertising. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"The potential risks created by Big Tech's expansion into payments and financial services are notable and demand close scrutiny," Khan writes. Read the whole story