Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Non-fungible tokens -- digitally reproducible photos, videos, and audio -- will fill a void in 2022 for brands looking to connect with loyal consumers. Read the whole story
by Laurie Sullivan
U.S. consumers returned about $450 billion worth of goods in 2020, and this year experts expect a much higher amount. Read the whole story
by Laurie Sullivan
Waymo teamed up with Chinese carmaker Geely to build electric, fully autonomous robotaxis for use in the U.S. Read the whole story
COMMENTARY
by Christina Kimble, Op-Ed Contributor
With campaigns starting at $50 per day, it's accessible for most marketers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Google, General Motors, T-Mobile, Amazon, Meta Platforms and Microsoft won't attend in person this year. But small to-medium-sized companies' businesses depend on the show. Read the whole story
COMMENTARY
by Karlene Lukovitz
Connected TV is set to grab ad dollars from digital budgets, not just linear TV -- and benefit from "super-aggregation," evolved measurement, and a … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
If Bugs Bunny had a Boston accent, would he say, "WhatsApp, Doc?" Read the whole story