Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google software developer Martin Splitt touches on a "very sensitive topic" in the latest episode of Google Search Central. SEO professionals struggle to get developers to do things, although they … Read the whole story
by Laurie Sullivan
The U.S. Patent and Trademark Office has granted Google a patent describing a web browser-based API that can control authorization of data transmissions within … Read the whole story
by Laurie Sullivan
Paul Pelosi spent between $500,001 and $1 million on 10 call options for Alphabet and up to $1.25 million on 130 call options for … Read the whole story
by Laurie Sullivan
Attributing search results to source documents could help verify the accuracy of information. Researchers build transparent language models designed to evaluate sources. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
The Consumer Technology Association, parent of CES, believes passionately that innovation and technology will make a better world. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Web3 ad tech won't be about building massive databases and squeezing out bigger and bigger margins from the advertising supply chain. Read the whole story
by Wayne Friedman
Traditional TV-centric media generally headed south, including Walt Disney and Discovery. However, Fox Corp and Sony Corp did well. Read the whole story
by Tony Silber
"Strong operators will know when to forge partnerships, and when to venture into new territory on their own, to grow horizontally rather than vertically," … Read the whole story
by Wayne Friedman
The bulk of advertising and promotional messaging was placed on NFL football, college football, Major League Baseball, and ESPN's "SportCenter" programming. Total Q4 airings … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
A mere 21% of brands rate themselves as best-in-class, but most see clear benefits from personalization, Ascend2 reports. Read the whole story