Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The best way to predict the future is to look back at the past. Here are the most-read articles and topics for "Inside Performance" and "Search and Performance Marketing Daily" … Read the whole story
by Laurie Sullivan
L'Oreal on Monday unveiled its latest lightweight tech innovations to reinvent the hair-color category. Read the whole story
by Laurie Sullivan
Like the crystal ball in New York City's Times Square, the doodle on Google's search engine home page marks the transition to another year. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
81% of the 113 U.S. websites known to have spread election misinformation following the 2020 presidential election still do, according to NewsGuard, a media … Read the whole story
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by Richard Whitman, Columnist
Location-based augmented-reality platform ARound is designed for live venues and retailers. H&M and an MLB baseball team are currently testing it. Read the whole story
COMMENTARY
by Albert Moufarrij
For one, SEO in 2022 is going to show the growing demand for brand teams to follow Google's understanding of intent. Read the whole story
by Sarah Mahoney
It's easy to assume I know what our audience wants. But then, when I look back over my 10 most-read stories of the year, … Read the whole story
by Colin Kirkland
Experts are concerned that these ad-targeting options "could be used in ways that lead to negative experiences for people in underrepresented groups," says Graham … Read the whole story
by Ray Schultz
The consultancy firm, ixperimint, will assist clients in integrating ESPs and other digital platforms, the company says. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Readers show they continue to believe laughter is the weapon "regular" brands can't access the same way as D2C upstarts. Read the whole story