Performance Marketing Insider
by Laurie Sullivan, Staff Writer
First-party data pulled by Audigent looking at major publications via its DMP partnerships identified segments that grew the most vs. the same period a year ago. Each segment has a … Read the whole story
by Laurie Sullivan
Best Buy stepped into the media business Tuesday, announcing Best Buy Ads, to help consumers search and discover the most innovative products through advertising. … Read the whole story
by Laurie Sullivan
IAS announced today the acquisition of digital content classification firm Context, building on IAS's media-classification and contextual-targeting capabilities. Read the whole story
by Laurie Sullivan
Google has acquired Israel-based cybersecurity firm Siemplify, and plans to roll the company into its cloud services division. Read the whole story
by Laurie Sullivan
Human, which protects companies against bot attacks and fraud, experienced accelerated global adoption across its bot mitigation platform in 2021. Read the whole story
by Joe Mandese
The analysis comes as spikes in the Omicron variant are causing new disruptions that could impact ad-spending plans going forward. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
I was intrigued by the SEO opportunity back then, but clueless about the industry's long-term potential. Read the whole story
by
Consumers were more likely to open emails related to public events than those offering discounts. Personal-care brands in 2021 shifted the landing pages for … Read the whole story
COMMENTARY
by Karlene Lukovitz
As a new study shows, consumers' mounting frustration with content discovery and the cost of multiple streaming services points to a growing number of … Read the whole story