Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Brave has made major updates that drive growth of its services, including the launch of Brave Search and video-conferencing platform Brave Talk, and has strengthened its ties to crypto. Read the whole story
by Laurie Sullivan
The platform enables small and medium-sized agencies and brands and D2C advertisers to create and serve ads across premium video ad platforms at a … Read the whole story
by Laurie Sullivan
The acquisition advances Smartly.io's cross-channel services from social into dynamic creative optimization across programmatic, CTV and Google's entire ecosystem. Read the whole story
by Laurie Sullivan
The Microsoft Advertising audience as of March 2021 reached 1 billion people globally on Bing, Outlook.com, AOL, Yahoo, Microsoft News/MSN.com and other Microsoft properties … Read the whole story
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by Colin Kirkland
A changed business model can be likened to a new frontier, says Shelley Stewart III, McKinsey partner and leader of the firm's Institute for … Read the whole story
by Karlene Lukovitz
Nielsen says that the tool, Streaming Signals, will help advertisers optimize ad targeting and CTV ad spend efficiency, and help media owners maximize revenue … Read the whole story
by Wayne Friedman
NBCU will have its own proprietary "clean" rooms, where marketers, brands and media execs can match their first-party data safety without sharing raw data. Read the whole story
COMMENTARY
by Drew Kerr
Using the same words as everybody else over and over again, a brand's tent poles begin to crumble. Read the whole story
COMMENTARY
by Mark Penn
You don't need to engineer the next iPhone. Put simply, the trick to building a successful digital layer is strategically adapting a physical process … Read the whole story