Performance Marketing Insider
Brave has made major updates that drive growth of its services, including the launch of Brave Search and video-conferencing platform Brave Talk, and has strengthened its ties to crypto. Read the whole story
The platform enables small and medium-sized agencies and brands and D2C advertisers to create and serve ads across premium video ad platforms at a … Read the whole story
The acquisition advances Smartly.io's cross-channel services from social into dynamic creative optimization across programmatic, CTV and Google's entire ecosystem. Read the whole story
The Microsoft Advertising audience as of March 2021 reached 1 billion people globally on Bing, Outlook.com, AOL, Yahoo, Microsoft News/MSN.com and other Microsoft properties … Read the whole story
A changed business model can be likened to a new frontier, says Shelley Stewart III, McKinsey partner and leader of the firm's Institute for … Read the whole story
Nielsen says that the tool, Streaming Signals, will help advertisers optimize ad targeting and CTV ad spend efficiency, and help media owners maximize revenue … Read the whole story
NBCU will have its own proprietary "clean" rooms, where marketers, brands and media execs can match their first-party data safety without sharing raw data. Read the whole story
- COMMENTARY
Using the same words as everybody else over and over again, a brand's tent poles begin to crumble. Read the whole story
- COMMENTARY
You don't need to engineer the next iPhone. Put simply, the trick to building a successful digital layer is strategically adapting a physical process … Read the whole story
