Performance Marketing Insider
by Laurie Sullivan, Staff Writer
One in five ads served on Google search results for 78 climate-related terms were placed by firms with strong interest in fossil fuels, a study finds. Read the whole story
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by Laurie Sullivan
IBM Watson Advertising today announced the availability of data from The Weather Company, an IBM Business, on the Amazon Web Services (AWS) Data Exchange. Read the whole story
by Laurie Sullivan
The company touts the tools as "the first app-free in-store and on-delivery contactless shopping experiences." Read the whole story
by Laurie Sullivan
New York State will allow people to place sports bets beginning Jan. 8, 2022 on Google's search engine. Google will update the gambling and … Read the whole story
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The portion of U.S. adults who said they are likely to watch advertising for lower streaming fees slipped by three percentage points. Read the whole story
by Ray Schultz
Email security tools are not tagging the emails as risky, and Google itself is being "tricked." Read the whole story
COMMENTARY
by Karlene Lukovitz
Nearly half of brand, agency and other executives in a global survey think converged TV measurement and planning will make a major impact on … Read the whole story
COMMENTARY
by John Mergen, Op-Ed Contributor
The strides we've made over the last year, and the new opportunities they unlock, are why 2022 will be the year that we look … Read the whole story