Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Mozilla's data-sharing platform Rally and nonprofit newsroom The MarkUp are partnering to investigate how Facebook tracks people even when they're not using any of the platforms owned by Meta, its … Read the whole story
by Laurie Sullivan
Microsoft Advertising removed the minimum spend requirement to use Customer Match targeting, and added enhancements to Shopping campaign reporting. The company announced the changes … Read the whole story
by Laurie Sullivan
Integral Ad Science has appointed Csaba Szabo managing director, EMEA to build out its leadership team across Europe and move further into CTV. The … Read the whole story
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by Laurie Sullivan
Although automation is gaining popularity in ad creation and targeting, social media ad creation and delivery still involves time-consuming manual processes, a survey of … Read the whole story
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Don't underestimate linear television's ability to drive internet searches for advertisers, says ad-tech company EDO. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
When Media Insiders talked about the future of tech, we tended to do it through a dystopian lens. Read the whole story
by Ray Schultz
Both firms specialize in serving small businesses, government agencies and nonprofits. Read the whole story