Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Consumers are growing tired of the focus on brand values, a new study finds. Fifty-six percent of shoppers are still likely to buy from brands that don't represent their beliefs, … Read the whole story
by Laurie Sullivan
Tripadvisor's Travel in 2022: A Look Ahead suggests consumers are likely to travel for leisure in 2022, outpacing pre-pandemic reported travel levels. Read the whole story
by Laurie Sullivan
Bing and Yandex are now sharing URLs through IndexNow, a crawling protocol for site owners that instantly informs search engines of the latest content … Read the whole story
by Colin Kirkland
A new study by Pinterest shows that 75% of male respondents plan to spend more than in 2021 and helps define men's shopping habits … Read the whole story
by Joe Mandese
Wavemaker has demonstrated the best creativity in how it is applying the art and science of data. The core of that creativity is centered … Read the whole story
by Joe Mandese
The data can be used to "micro-target" a voter's "propensity to support/oppose an issue, candidate or behavior." Read the whole story
by Wayne Friedman
An initial test will start with iSpot.tv and Publicis Media for the 2022 Olympic Winter Games and the Super Bowl LVI. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
There were fewer attendees, yes -- but still choice networking opportunities, good content sessions, and cool gadgets to see. Read the whole story
COMMENTARY
by Karlene Lukovitz
Mobile represented 70% of digital ad spend growth last year, and its dominance is expected to continue in 2022, says App Annie's latest annual … Read the whole story