Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Broad, location-based targeting and contextual ads are the exceptions. Read the whole story
by Laurie Sullivan
More than 450 scientists called on ad agency and PR executives to drop clients that are marketing and selling fossil fuel and to stop … Read the whole story
by Laurie Sullivan
Winterberry Group, which supports advertising, marketing and media growth initiatives, released new research Thursday suggesting the industry made a comeback from "COVID-recessed" 2020. Read the whole story
by Laurie Sullivan
Market research platform Suzy introduced an industry advisory board today that includes leadership from many high-profile companies, including execs from Kraft Heinz, CoinDesk, Vitacup, … Read the whole story
-
by Karlene Lukovitz
Video content analyses can be used for segmentation for dynamic ad insertion, generating and managing new content, among other purposes. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
These are exciting times for media measurement. After decades of no change, now major players are clamoring to change everything all at once. Read the whole story
-
by Ray Schultz
Loss of third-party data is moving companies to put more resources into zero- and first-party data. Read the whole story
by Wendy Davis
A Democratic bill introduced this week that would outlaw many forms of behavioral targeting is drawing praise from privacy advocates, but heated opposition from … Read the whole story
by
The finding may indicate that consumers are more receptive to contextual advertising. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Lawmakers on Thursday advanced a controversial antitrust bill that would prohibit the largest online platforms from giving preference to their own products or services. Read the whole story
by Wayne Friedman
Netflix had a 45% demand share of original content in the U.S. for 2021, according to Parrot Analytics. Read the whole story