Performance Marketing Insider
It's easier for consumers to forgive a person than a business. A study shows marketers need to carefully consider language used in campaigns, as consumers are sensitive to the words … Read the whole story
Americans express just as much resistance to being placed in target segments as they do to being targeted individually, according to recent data. Read the whole story
At Greylock, Suleyman will spend his time advising early-stage companies and investing in promising startups in the AI space, according to Reid Hoffman, venture … Read the whole story
COMMENTARYAd executives' estimation of the value of TV -- including linear, addressable and OTT/CTV -- is up from last year, putting it in a … Read the whole story
Advertisers continued to shift their spending out of traditional linear television and into newer media channels. Read the whole story
Full-year data also reveals an erratic recovery in terms of various media and key advertising categories. Read the whole story
Google violated a Texas state consumer protection law by arranging for radio personalities who had not themselves used the Pixel 4 phone to endorse … Read the whole story
Google on Friday urged a judge to dismiss federal antitrust claims brought by a coalition of state attorneys general who allege the company used … Read the whole story
The data also reveals it has been a "long tail" recovery, with the top 10 ad categories receding and all others expanding. Read the whole story
Rapid growth in purchases of VR/AR accessories has raised concerns over data-collection practices, as targeting user content based on facial movements may negatively impact … Read the whole story
- COMMENTARY
Spoiler alert: The metaverse is not going to completely alter the marketing universe, as much as industry pundits want you to believe it will. Read the whole story
