Performance Marketing Insider
by Laurie Sullivan, Staff Writer
ShareThis explored consumer conversation data to find out what consumers are talking about as it relates to Super Bowl LVI. The insights include some of what people want and/or expect … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Kent Walker, Google president of global affairs and chief legal officer, last week called on European lawmakers to agree soon on a new data … Read the whole story
by Wendy Davis
"Since at least 2014, Google has deceived consumers regarding how their location is tracked and used by the Company and consumers' ability to protect … Read the whole story
COMMENTARY
by Jim Yu
Consumer expectations are constantly changing, and the demand for real-time information, reaction, and transactions is rising as time is becoming a scarce commodity. Read the whole story
by Joe Mandese
Top tactics for the future include organic search, chatbots, live chat, QR codes, chat apps and voice technology. Read the whole story
COMMENTARY
by Nelson Freitas
Profits and societal progress aren't mutually exclusive; rather, they can go hand in hand. Imaginative use of data will help us get there. Read the whole story
by Joe Mandese
The move is part of a continuing realignment of its agency portfolio since launching Merkle B2B in 2020. Read the whole story
by Richard Whitman, Columnist
The new document is a follow-up to a similar effort issued last year that focused on the creative process. Read the whole story