Performance Marketing Insider
Diem Association, which Facebook founded to manage its cryptocurrency initiative Libra, will sell its technology to crypto-focused bank Silvergate Capital for $200 million. Read the whole story
Google will begin automatically upgrading Smart Shopping campaigns and Local campaigns to Performance Max. Marketers can transform video ads into digital storefronts and highlight … Read the whole story
Contextual advertising awareness has a steep hill to climb. But brands like Frito Lay, which has tackled the challenge, have found success, GumGum data … Read the whole story
While search and social advertising remain strong, slow growth for both is expected when companies report Q4 2021 earnings. Paid-search ad spend overall rose … Read the whole story
Dentsu foresees the growth rate for digital advertising sliding into single digits by next year. Read the whole story
"Three-fourths of U.S. CTV display ad spending will transact programmatically in 2022," says eMarketer Senior Analyst Ross Benes. Read the whole story
Consumers put far more stock in emotional values beyond basic product function, according to the Brand Keys study of consumer brand loyalty. Read the whole story
- COMMENTARY
Brand fidelity essentially translates to the strength of the brand bond with consumers. Read the whole story
