Performance Marketing Insider
by Laurie Sullivan, Staff Writer
It seems the Star Wars character Darth Vader and search engine optimization have more in common than some marketers might think. Read the whole story
by Laurie Sullivan
Roku claims its OneView is the first ad-buying platform to enable Nielsen guarantees across TV streaming platforms. Upfront advertisers in OneView will now have … Read the whole story
by Laurie Sullivan
Walmart advertisers flocked to Sponsored Products on the retailer's site in Q4 2021, spending 43% more for manual campaigns vs. the prior quarter, but … Read the whole story
by Laurie Sullivan
Google and Microsoft on Tuesday announced an additional $5 million investment in a project that will hep to identify and fix zero-day vulnerabilities in … Read the whole story
by Colin Kirkland
Pinterest has rolled out Try On for Home Decor in the U.S., allowing shoppers to "try before they buy" various home-based items via AR. … Read the whole story
by Karlene Lukovitz
Google's YouTube banned Bongino last month, after repeated violations of its COVID misinformation policy. Read the whole story
by Tanya Gazdik
To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022. Read the whole story
COMMENTARY
by Drew McLellan
Among the tips is a suggestion to schedule thinking time and carve out moments in the day for white space. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Social is now first, and email has slipped slightly as a source of leads, Sagefrog Marketing Group reports. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
We're moving toward a world where technology is so seamlessly entwined with our reality that it alters our experiences without us even being aware … Read the whole story