Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Inspired by seller feedback, Promoted Listings Express were developed to help sellers boost visibility for their listings and to drive views, bids and sales. Read the whole story
by Laurie Sullivan
Search and performance marketers now have a way to control their ad frequency on CTV through Google Display & Video 360. Read the whole story
by Laurie Sullivan
Consumer insights platform DISQO analyzed traffic data from its platform to determine patterns in consumer engagement with, and attitudes about, new online financial services … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Increasingly, new streaming platforms might need to consider why a brand goes into a YouTube media plan vs. one for Peacock, Paramount+ or another … Read the whole story
COMMENTARY
by Karlene Lukovitz
Even non-parents know that kids are cuckoo for YouTube, but video-on-demand performs solidly on a number of factors relating to how kids react to … Read the whole story
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by Joe Mandese
Comscore resubmitted its TV service to the MRC's accreditation process in October 2021, and the audit report is the first step in that process. Read the whole story
COMMENTARY
by Joe Mandese
Given the media industry's love for hyperbole, I suppose it was only a matter of time, but now we don't just have apps, we … Read the whole story
COMMENTARY
by Sarah Bolton, Op-Ed Contributor
As the Neil Young -Spotify controversy illustrates, information integrity is becoming a baseline filter for media-buying. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
In fact, 14 of the top 20 sites declined by double digits, according to analysis by TheRighting, which tracks the activities of this media … Read the whole story
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by Wendy Davis
"Big tech companies are not friends to journalism," Sen. Amy Klobuchar said Wednesday at a hearing on a bill that would allow news organizations … Read the whole story
by Tanya Gazdik
To be considered, the campaigns or activations must have broken between Jan. 1, 2021 and Feb. 13, 2022. Read the whole story