Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Powered through the listings in the MSN Autos Marketplace, Microsoft Bing now has new automobile search features to enable people to find the ideal car. Read the whole story
by Laurie Sullivan
Amazon disclosed its annual ad revenue for the first time Thursday, reporting Q4 2021 and full-year earnings. Advertising gives Amazon twice the revenue vs. … Read the whole story
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by Laurie Sullivan
Ten review management platforms were put on notice by the FTC. Letters went out to the publications, placing them on notice that "avoiding the … Read the whole story
by Joe Mandese
The IAS study found nearly half of social media users surveyed said they had an "unfavorable view of brands" whose ads appear in that … Read the whole story
by Karlene Lukovitz
CEO Ben Silbermann said the company will double down on its investments in the successful Idea Pins feature. Read the whole story
by Karlene Lukovitz
CFO David Wehner said Apple's iOS privacy policy changes could negatively impact Meta's 2022 advertising revenue "in the order of" $10 billion." Read the whole story
by Karlene Lukovitz
Snap's direct-response advertising has recovered faster than expected, CFO Derek Andersen reported. Read the whole story
COMMENTARY
by John Weiss, Op-Ed Contributor
The real pressure in living rooms on Super Bowl Sunday will clearly be experienced by the agency and brand executives that decided to pay … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Do you just exclude all viewing events when the channel didn't change at all in three hours? Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If you want to know how well a business is doing, just stand by the cash register. That is American Express's unique perch amid … Read the whole story
by Ray Schultz
Jewelry produces the highest engagement rates, and health & wellness have the lowest, flexEngage reports. Read the whole story
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by Wendy Davis
Indiana Senate Bill 358 would allow consumers to learn what personal information about them is held by companies, request its deletion, and opt out … Read the whole story
by Tanya Gazdik
For Jeep, a big jump in spending was fueled by a greater investment in NFL advertising, per iSpot.tv. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The Senate Judiciary Committee on Thursday advanced a bill that could transform the app marketplace by imposing new restrictions on Apple and Google. Read the whole story