Performance Marketing Insider
by Laurie Sullivan, Staff Writer
"I plan to change the way people think about SEO -- disrupt today's thinking, and introduce a multiplatform SEO strategy," says Rise at Seven's head of SEO Tasha Amponsah-Antwi. Read the whole story
by Laurie Sullivan
The companies say the deal will create a new standard for cross-platform measurement, enabling TV advertisers to measure campaign performance based on TV measurement … Read the whole story
by Laurie Sullivan
Mikael Lindahl, CEO of price-comparison firm PriceRunner, told Reuters that Alphabet is "still abusing the market to a very high extent and haven't changed … Read the whole story
by Laurie Sullivan
The ad campaign, High Stakes, features Hannah Waddingham as a high roller next to hissy cat Leonardo. She raises the stakes of a poker … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Artificial intelligence-powered marketing technologies communicate with consumers and know what they want long before marketers do. Read the whole story
COMMENTARY
by Omri Argaman, Op-Ed Contributor
The real growth opportunity for the ad industry, particularly in developed markets including North America and Europe, Japan, and Korea, comes from the challenge … Read the whole story
by Wayne Friedman
NBC says Olympic marketers are getting high value, despite lower initial Nielsen-measured linear TV viewing vs. other Olympics. Looking at all TV-video advertising, NBC … Read the whole story
by Joe Mandese
Charter members include the ANA, 4As, IAB, ARF, RAB and Geopath. Read the whole story
by Todd Wasserman
The start of the Olympics may come as a surprise to some, because the advertising buildup to the games has been so muted. Read the whole story
COMMENTARY
by Jaclyn VanSloten, Op-Ed Contributor
The most successful advertising builds a relationship. For a long time, advertising relationships were one-sided, prioritizing the brand or the consumer, but never both. Read the whole story
by
Advertisers on Facebook and Instagram spread their spending more broadly across the purchase funnel. Read the whole story
by Karlene Lukovitz
The group aims to help the digital advertising industry find alternatives to third-party cookies and adapt to new privacy regulations. Read the whole story
COMMENTARY
by Joe Mandese
When the history of audience measurement gets written, 2022 will be remembered as the year we lost our minds. Read the whole story