Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The latest revision focuses on Performance Max and Discovery campaigns, including more support for other search engines. Read the whole story
by Laurie Sullivan
Since third-party cookies and identifiers power addressability and programmatic RTB, up to $10 billion of sell-side annual revenue is in jeopardy, an IAB report … Read the whole story
by Laurie Sullivan
Apple Search Ads ranked as the highest-quality ad network for mobile marketers seeking new app users, according to data released Tuesday. Read the whole story
by Laurie Sullivan
Running a search engine and running Tinder is 90% a product problem -- the solution is content, said Yahoo CEO Jim Lanzone, adding: "The … Read the whole story
by Joe Mandese
The solution integrates Flashtalking's creative automation with 4C's centralized social media management tech. Read the whole story
COMMENTARY
by Joe Mandese
Incoming IAB chair Krishan Bhatia opened by pitching how NBCU is leading the industry change. Read the whole story
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by Ray Schultz
Search Engine Marketing of New England is an association that provides education in search, email marketing and other topics. Read the whole story
by Ray Schultz
Reports spiked around 2 p.m. ET, then flattened out. Most complained about the server connection. Read the whole story
COMMENTARY
by Jon Last, Columnist
Sports continue to serve as an oasis from the stresses of daily life. In a key metric, we now see 91% re-engaging in favorite … Read the whole story