Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Microsoft's latest vertical relies on search intent data and an understanding of users' needs to offer advertisers a better ad experience to attract cruise enthusiasts. Read the whole story
by Laurie Sullivan
As a first-time Super Bowl advertiser, Criteo is on a mission to educate consumers about the future of the internet. It's also the first … Read the whole story
by Laurie Sullivan
Google announced an improvement to its ranking systems Wednesday, giving local news publishers a boost in visibility and traffic in search results and Google … Read the whole story
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by Karlene Lukovitz
Client demand will determine the timing of rollouts in other markets. Read the whole story
by Colin Kirkland
L.A.-based Pretty Big Monster reaped 44% growth in 2021, thanks to mixed-reality campaigns for top entertainment brands. Read the whole story
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by Ray Schultz
Data from multiple sources is consolidated in one view, the company says. Read the whole story