Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Many artists, musicians and brands have pledged royalties, funding and commitments to social justice. Some media companies have joined, and more are on the way. Read the whole story
by Laurie Sullivan
YouTube will release five tools that allow creators, brands and users to integrate Shorts and Shoppable videos and will introduce collaborative livestreaming, which allows … Read the whole story
by Laurie Sullivan
The U.K.'s Competition and Markets Authority (CMA) on Friday accepted a revised commitment from Google known as the Privacy Sandbox proposal to remove third-party … Read the whole story
by Laurie Sullivan
Websites that took advantage of the shift -- players as creators -- benefited in 2021. Similarweb released data on Friday highlighting the most-visited websites … Read the whole story
by Wayne Friedman
Ads were measured for potential for brand equity and ability to boost sales, and data was run through Link AI, which predicts TV ads' … Read the whole story
by Fern Siegel
The ad will run in the third quarter of the Super Bowl on Sunday. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The biggest local TV categories have been automotive, restaurants, CPG, retail, and insurance/finance. Sports betting is growing exponentially but is not yet near the … Read the whole story
COMMENTARY
by Sarah Bolton, Op-Ed Contributor
As the medium becomes a mainstream buy, it faces mainstream pressures. Read the whole story
COMMENTARY
by James Cadwallader
Brands have been copying what has unofficially become the TikTok rule book. Top offenses include paying an influencer to dance with your product. Read the whole story