How did the late Super Bowl affect advertising? StitcherAds found the conversion rate increasing by 40%. CPM trends were approximately 15% higher in 2022 … Read the whole story

Google and YouTube on Monday published details on the top trends, searches and ads around the Super Bowl such as the most-searched food "near … Read the whole story

Annie Lee, the first CMO at Brave, heads a group of six on the marketing team, supporting a privacy-first browser and search engine where … Read the whole story

Coinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl debut with a QR code ad so popular that it crashed the app … Read the whole story

Using "eyes on screen" technology, TVision found that men scored a 126.7 index for "commercial attention" vs. a 120.3 index for women. The results … Read the whole story

Cognitive science company Memorable, using AI, studied the long-term impact of Super Bowl ads and found the Pepsi ad "Road to Super Bowl LVI" … Read the whole story

The rate of North American inflation is projected to rise 5.4%, while the worldwide rate is forecast to increase 4.5% this year. Read the whole story

"This shift we're seeing means legacy brands have figured out what attracts consumers to D2C" and are ready to compete, says Diffusion's Kate Ryan. Read the whole story