DISQO queried Super Bowl viewers on ad recall and brand perception and measured search and site visit to determine performance lift. "There were ads … Read the whole story

The technology provides a scorecard to identify racial bias and risk factors in content, analyzing how brands score with multicultural audiences. It was developed … Read the whole story

It's something ingrained in us over the years. After the Super Bowl, we eagerly look for a breakdown of the big game's best TV … Read the whole story

As if you needed yet another Super Bowl ads post-mortem. Here are my picks for the two best and the biggest missed opportunity of … Read the whole story

The ad generated more traffic than Coinbase could handle, causing it to crash. A crashing site doesn't inspire confidence in a cryptocurrency exchange. Read the whole story

How brands that did not advertise during the Super Bowl managed to beat competitors that did. Read the whole story

The crypto company's innovative, 60-second spot had virtually no action, but nevertheless asked for action -- and got it too. Read the whole story

The company gave shoutouts to Dentsu Digital Japan and Merkle as being growth leaders for its domestic and international operations, respectively. Read the whole story