Developed with IBM's global agency Ogilvy, the project signifies a new direction for IBM, including a departure from the company's trademark blue letterbox in … Read the whole story

Walmart reported Q4 2021 and full-year earnings Thursday, seeing strong growth and demonstrating that brands selling through the big-box retail chain want something more. … Read the whole story

The ability to teach students coding skills and the importance of data is crucial to the future of digital advertising. About 58% of students … Read the whole story

The deal follows an NBCUniversal agreement and provides new impetus for the ad asset management system jointly owned by the ANA and 4A's. Read the whole story

The biggest winner coming out of Sunday's Super Ad Bowl wasn't Coinbase -- it was the mobile-enabled QR codes the company used in its … Read the whole story

The term "impressions" has become pervasive, but also nebulous. And when did "outcomes" become a "media measurement?" Read the whole story

Spots will run on Comcast, Charter and Cox cable systems in more than 35 million U.S. homes, with further expansion to come. AMC says … Read the whole story

With the deal, The Trade Desk will contribute identity demographic data to boost Nielsen's Nielsen ID in many international markets. Nielsen's deeper identity resolution … Read the whole story

January's increase is the best since August 2021, and compares with a January 2021 decline of 2.2%, indicating the U.S. ad market continues to … Read the whole story