Search & Performance Insider
Publishers using Next-Gen Solutions -- now available for the open web -- must also have adopted Yahoo ConnectID, which enhances audience matching, enabling advertisers to deliver more relevant messaging. Read the whole story
This weekend's NBA All-Star Game kicks off a multiyear partnership with two television spots and a campaign that highlight a feature called Real Tone, … Read the whole story
As consumers shift to buying more groceries online, Kraft Heinz has formed a multiyear partnership with Google to better understand its customers and build … Read the whole story
Spotter says it will have invested $1 billion directly in YouTube creators by mid-2023 to help them grow their brands. Earlier this week, the … Read the whole story
COMMENTARYIt became even more evident that the industry is moving toward multiple currencies from a wide array of measurement and metrics vendors in 2022 … Read the whole story
A new self-serve programmatic effort claims to give brand advertisers better control of their campaigns and avoids duplication. Read the whole story
Sports teams bucked the trend as fans interacted with posts amid a return to traditional schedules. Read the whole story
Broadcast viewing rose 9% and its share of total TV viewing rose to 26.4%, while cable rose 3%, but saw share dip to 35.6%. Read the whole story
- COMMENTARY
New OpenPath connects advertisers directly to publishers' ad inventory, avoiding Google's Open Bidding and other supply-side advertising platforms. Read the whole story
