Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Beer has accounted for nearly 8% of the more than $1.7 billion spent on Super Bowl ad slots in the last five years and AB InBev, the top spender, has … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The acquisition of ContentKing will help Conductor build up its organic marketing. Organic search can drive half the traffic to a company's website, but … Read the whole story
by Wendy Davis
Former U.S. ambassador to Morocco Marc Ginsberg can't proceed with a lawsuit that aimed to force Google to remove the app Telegram from the … Read the whole story
by Tony Silber
The partnership combines Bombora's proprietary "Company Surge" intent data with Bidtellect's context-first programmatic platform Read the whole story
by Wayne Friedman
The authors of the study found generally high percentages for ad "irrelevance" on linear TV, and say that perhaps "the more addressable TV world … Read the whole story
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by Ray Schultz
A Merkle study shows almost all consumers will provide more data if they have a positive experience with a brand. Read the whole story
COMMENTARY
by Dan Jurek
For example: Customer conversion rates are dropping. It's likely your brand's loyalty program value proposition isn't compelling enough. Read the whole story
COMMENTARY
by Karlene Lukovitz
As usual, optimizing this tech is not as easy as it may appear, says the founder of a leading QR code tech company. Read the whole story