Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the … Read the whole story
by Laurie Sullivan
Major retailers have built in-house ad teams and tech that allow them to offer brands selling through their storefronts increased visibility and supplement revenue … Read the whole story
by Laurie Sullivan
Microsoft Advertising will make Dynamic Search Ads the default starting in April 2022, and advertisers can opt in to dynamic descriptions beginning today. The … Read the whole story
by Laurie Sullivan
The move is Amazon's latest effort to remove fake reviews from its marketplace, which now accounts for more than half the company's ecommerce sales … Read the whole story
COMMENTARY
by Jim Yu
Getting in front of the global internet audience has never been more complex thanks to privacy concerns, associated regulatory changes, and dramatic pandemic-related shifts … Read the whole story
by Joe Mandese
It's unclear whether the RFP is related to the ANA's "Cross-Media Measurement initiative," which it said would pilot a new "virtual people ID" methodology … Read the whole story
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by Fern Siegel
The U.S. is expected to account for 35% of ad fraud losses this year, an estimated $23 billion in 2022. Read the whole story
COMMENTARY
by Jenn Stoll
For example, develop a monetized loyalty program. Read the whole story