Consumers consider ads running in newspapers or before movies the most trustworthy, a Nielsen study finds, and are not inclined to begin a relationship with a new brand, despite the … Read the whole story
Major retailers have built in-house ad teams and tech that allow them to offer brands selling through their storefronts increased visibility and supplement revenue … Read the whole story
Microsoft Advertising will make Dynamic Search Ads the default starting in April 2022, and advertisers can opt in to dynamic descriptions beginning today. The … Read the whole story
The move is Amazon's latest effort to remove fake reviews from its marketplace, which now accounts for more than half the company's ecommerce sales … Read the whole story
Getting in front of the global internet audience has never been more complex thanks to privacy concerns, associated regulatory changes, and dramatic pandemic-related shifts … Read the whole story
It's unclear whether the RFP is related to the ANA's "Cross-Media Measurement initiative," which it said would pilot a new "virtual people ID" methodology … Read the whole story
The U.S. is expected to account for 35% of ad fraud losses this year, an estimated $23 billion in 2022. Read the whole story
For example, develop a monetized loyalty program. Read the whole story