Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Roku on Wednesday released an Advertising Watermark that integrates with its operating system to automatically verify publisher ad requests and impressions so that advertisers know they are reaching
genuine Roku … Read the whole story
by Laurie Sullivan
LinkedIn is getting into the world of podcasting, building out a network of creators and shows as a way for professionals to connect. Read the whole story
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by Laurie Sullivan
SEO platforms of the future will require the capabilities of data-science infrastructure at the core of their tech stack, says Jim Yu, CEO and … Read the whole story
by Laurie Sullivan
The partnership with HUMAN will allow agencies, advertisers and publishers to monitor fraud and traffic quality. AppLovin also will join The Human Collective to … Read the whole story
by Joe Mandese
NewsGuard's ratings will be incorporated into Pulsar, a platform that helps brands, agencies, PR, public affairs, NGOs and others segment audiences based on the … Read the whole story
by Wendy Davis
Google and a group of Android users will attempt to resolve their fight over location privacy through mediation. Read the whole story
by Wendy Davis
Arguing that individual states shouldn't regulate broadband traffic, the U.S. Chamber of Commerce and other business groups are urging a federal appellate court to … Read the whole story
COMMENTARY
by Elise Stieferman
For example: Lean into the platform AI, but confirm with the human eye. Read the whole story