Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Google Ads is rolling out Enhanced Conversions for Leads, an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information already captured in the leads
to … Read the whole story
by Laurie Sullivan
LiveRamp on Thursday launched a "more modern approach" to its brand identity a day after announcing a partnership with Adobe Advertising Cloud to include … Read the whole story
by Laurie Sullivan
Data analytics provider Verisk announced Thursday the acquisition of Infutor Data Solutions, a provider of identity resolution and consumer intelligence data, for an aggregate … Read the whole story
-
by Wayne Friedman
The deal will allow VideoAmp to add data into its cross-platform measurement product -- one that deduplicates viewership from data from set-top boxes and … Read the whole story
by Wayne Friedman
TV measurement firm Samba TV is launching what it says is the first ad currency to offer guaranteed "incremental" reach for TV and video … Read the whole story
by Wayne Friedman
Discovery will team with measurement companies and Omnicom Media Group in a trial to develop new currencies for advertisers for the upfront ad market. … Read the whole story
by Joe Mandese
The new "premium marketplace" gives clients the option of paying based on commission, SaaS, or "all inclusive" models providing end-to-end price transparency. Read the whole story
-
by Wendy Davis
The ad industry is winding down the Partnership for Responsible Addressable Media, a broad coalition of companies that launched around 18 months ago with … Read the whole story
by Todd Wasserman
Tesla, Zara, Krispy Kreme and Trader Joe's are examples of successful brands that don't run traditional ads. Read the whole story
COMMENTARY
by Jenn Stoll
For example, develop a monetized loyalty program. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Agencies, meanwhile, are brushing up on "advertising solutions." Read the whole story