Google Ads is rolling out Enhanced Conversions for Leads, an alternative to the Google Click ID-based offline conversion tracking method. The technology uses information already captured in the leads to … Read the whole story
LiveRamp on Thursday launched a "more modern approach" to its brand identity a day after announcing a partnership with Adobe Advertising Cloud to include … Read the whole story
Data analytics provider Verisk announced Thursday the acquisition of Infutor Data Solutions, a provider of identity resolution and consumer intelligence data, for an aggregate … Read the whole story
The deal will allow VideoAmp to add data into its cross-platform measurement product -- one that deduplicates viewership from data from set-top boxes and … Read the whole story
TV measurement firm Samba TV is launching what it says is the first ad currency to offer guaranteed "incremental" reach for TV and video … Read the whole story
Discovery will team with measurement companies and Omnicom Media Group in a trial to develop new currencies for advertisers for the upfront ad market. … Read the whole story
The new "premium marketplace" gives clients the option of paying based on commission, SaaS, or "all inclusive" models providing end-to-end price transparency. Read the whole story
The ad industry is winding down the Partnership for Responsible Addressable Media, a broad coalition of companies that launched around 18 months ago with … Read the whole story
Tesla, Zara, Krispy Kreme and Trader Joe's are examples of successful brands that don't run traditional ads. Read the whole story
For example, develop a monetized loyalty program. Read the whole story
Agencies, meanwhile, are brushing up on "advertising solutions." Read the whole story