Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Meta reportedly disbanded a group of more than 300 employees working on operating systems for its virtual and augmented reality devices, The Information reports. Read the whole story
by Laurie Sullivan
Yandex began to alert Russian users of unreliable information on its search engine after Moscow warned Russian media to be careful what they publish. Read the whole story
by Laurie Sullivan
As the crisis escalates, agencies are rethinking the words they use in ads, and some publisher clients have stopped campaigns from serving up alongside … Read the whole story
by Wendy Davis
The deal would resolve a class-action complaint alleging Google exposed sensitive medical data of Android users who downloaded a COVID-19 contact-tracing app. Read the whole story
by Wayne Friedman
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies that ads are viewed by a real person in a brand-suitable environment, and … Read the whole story
by Joe Mandese
In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the … Read the whole story
by Joe Mandese
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper and prime-time TV remain the most expensive ad buys. Read the whole story
COMMENTARY
by Barb Olson
For one, expand experiences with strategic partners whose values align with and enhance your brand. Read the whole story
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by Ray Schultz
Triggered efforts work better across channels, while cross-channel campaigns in general yield a 68% higher click rate and personalized recommendations a 58% higher rate, … Read the whole story
by Joe Mandese
According to WARC, it's about $44.4 billion. Really. Read the whole story