Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Some have called Mike Grehan a visionary. Others think of him as a search guru. As a teenager, he just wanted to play music in a band. Read the whole story
by Laurie Sullivan
As Ukraine faces attacks from Russian forces, people are using Google Maps to flee and to track traffic jams. Google confirmed on Sunday it … Read the whole story
by Laurie Sullivan
Consumers still show a strong preference for outdoor dining. The number of businesses adopting outdoor dining has grown monthly since the pandemic began, reaching … Read the whole story
by Laurie Sullivan
The acquisition of Oribi will bring analytics expertise -- helping marketers find better leads and recruiters to identify the right candidates. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
AppsFlyer's State of Gaming App Marketing report found that gaming apps spent $14.5 billion to acquire users in 2021, as 10% of budgets shifted … Read the whole story
by Wayne Friedman
Experian's data will expand Nielsen's Identity System with IDs for open web measurement, increasing coverage and measurement across screens and devices. Nielsen is already … Read the whole story
by Karlene Lukovitz
Responding to growing criticism, Meta and Twitter moved to demonetize Russian state media on Friday and Google and YouTube followed on Saturday. Read the whole story
by Wendy Davis
YouTube and a group of channel operators say the claims in a complaint over children's privacy are covered by federal law, which precludes private … Read the whole story
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by Ray Schultz
The new platform helps brands target buying group members from within each account, the company says. Read the whole story
COMMENTARY
by Hope Horner, Op-Ed Contributor
Given all its advantages, it's no wonder that about 8 in 10 marketers said they plan to bake video creation into their upcoming campaigns. Read the whole story