Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Microsoft Advertising also announced the global availability of Marketing with Purpose attributes, a pilot for multi-asset Audience Ads, and additional support for Google Import. To prevent potential
reporting discrepancies, Microsoft … Read the whole story
by Laurie Sullivan
Russian search engine Yandex is taking a beating from western companies as the country's president, Vladimir Putin, continues to use its military in an … Read the whole story
by Laurie Sullivan
Google is exploring how to give computers "social intelligence" to interact with humans without being too intrusive, using radar to understand human intentions and … Read the whole story
by Wendy Davis
YouTube and a group of channel operators say the claims in a complaint over children's privacy are covered by federal law, which precludes private … Read the whole story
by Karlene Lukovitz
Many users are confused by TikTok's encroachment on YouTube's long-form format, but the move is likely to generate more advertising for TikTok . Read the whole story
by Joe Mandese
Ripley will lead the company's "narrative around ad technology, data and cross-platform media measurement." Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Well before we started emerging from the pandemic, gamblers were already rolling the dice and starting the party. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Twilio Segment lists the fastest-growing apps. Email is an important capability. Read the whole story