Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Reddit's partnership with IPG Mediabrands gives the agency real-time access to information on cultural trends through a dashboard that identifies Reddit trends. Read the whole story
by Laurie Sullivan
Increased traffic both upstream and downstream for advertisers means greater opportunities to reach consumers online and as they walk into physical stores. Read the whole story
by Laurie Sullivan
S4M, which provides data that brings consumers into local businesses, rebranded as it continues to build out its services on mobile platforms and beyond. Read the whole story
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by Laurie Sullivan
Michael Benedek, Datonics CEO, said "the reach is more granular via comprehensive data sets such as auto intenders, parents or average estimated household, which … Read the whole story
by Joe Mandese
The day revealed improvements like speedier payment cycles to minority-owed media, but also that big cultural barriers persist. Read the whole story
by Wayne Friedman
"We negotiate 'audience guarantees' so we can get 'make-goods' when the audience forecast inevitably falls short -- because the one thing we know for … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
The deeply disturbing events in Eastern Europe are raising stakes for advertisers to be aware of brand-safety concerns and the context in which ads … Read the whole story
by
Total over-the-top ad spend last year reached about $1.3 billion in the United States, but made up only about 3% of total digital spend. Read the whole story
by Ray Schultz
The top-performing dental practices are most likely to utilize email, ProSites reports. Read the whole story