CMO Stephanie Geno, who leads Innovid's Diversity, Equity, and Inclusion global task force, says what's least known about her is that "Stevie Wonder is my second cousin twice removed." She … Read the whole story
New analysis by NewsGuard finds brands continue to invest advertising dollars across dozens of websites that promote Russian disinformation about the war in Ukraine. Read the whole story
Lotame on Monday announced three major promotions to strengthen its executive team. The newly promoted execs will focus on improving services for privacy, data, … Read the whole story
Microsoft Advertising on Monday announced a new advertising format designed for service providers such as insurance agents from health to automotive, credit card issuers … Read the whole story
Marketers will gain the ability to test measurement capabilities and audience activation through Disney Advertising's Clean Room, with support from data cloud providers Habu, … Read the whole story
The "purchase-based media scoring" method will be applied to Omni's "inventory graph," enabling Omnicom to target people based on their purchasing history. Read the whole story
The Supreme Court on Monday left in place a decision allowing Google investors to proceed with a claim that the company misled them by … Read the whole story
"Most other sub-categories continued to grow, and sales of sleep aids spiked," the agency's report finds. Read the whole story
That's according to the latest forecast from Zenith, which reports that the category grew 12.8% in 2021 to $20.1 billion. Read the whole story
Google itself, as well as HBO Max, GoDaddy, Wells Fargo, Hotels.com and even AARP (with the Ad Council) had ads on a site owned … Read the whole story