Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Apple, Google, IBM, PayPal, REI Co-Op, and Meta are among dozens of companies participating in a human rights campaign that asks Texas Gov. Greg Abbott to abandon legislation that criminalizes … Read the whole story
by Laurie Sullivan
This automated automotive format provides an image and information, using vehicle data feeds in Google Merchant Center to match users' searches with ads. Read the whole story
by Laurie Sullivan
The platform, which aims to democratize the bidding process for all production companies, recently made its debut in the U.S. with its global production … Read the whole story
by Tony Silber
SIIA, the association for the specialized information industry, did "urge caution as some consider measures to disrupt or prevent access to the internet by … Read the whole story
COMMENTARY
by Renee Spurlin
Just like the campaigns you run, your marketing measurement reports should be tailored to your audience. Read the whole story
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Amazon aired more total spots than Walmart and Target did on radio, broadcast television and local cable, though its strategy differed from those of … Read the whole story