Performance Marketing Insider
by Laurie Sullivan, Staff Writer
The FTC's complaint alleges that since 2014, HomeAdvisor has made false, misleading or unsubstantiated claims about the quality and source of leads the company sells to service providers. Read the whole story
by Laurie Sullivan
Google Brazil President Fabio Coelho writes that the bill, which began as a way to protect against fake news, transformed into a proposed law … Read the whole story
by Laurie Sullivan
Google's new measurement options and ad features will help developers and brands reach more players and increase app revenue. Google data shows players increased … Read the whole story
by Wayne Friedman
The deal will offer insights on the real-time performance -- second-by-second measurement tracking attention -- of commercials on its networks, EVP of Ad Sales … Read the whole story
by Richard Whitman, Columnist
The report, from Omnicom Media Group UK, analyzes 75 evolving themes to predict which will rise to prominence by 2025, and how significantly they … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
But inflation is contributing to ecommerce growth, driving $27 billion of total spend this year. Read the whole story
COMMENTARY
by Tony Silber, Staff Writer
AC Business Media, with brands in a variety of B2B markets, partners with video analysis platform CLIPr to enhance the ability to search within … Read the whole story