Performance Marketing Insider
Customers are more likely to learn about a brand and make a purchase decision on a third-party website. Visably found a new way to measure a brand's performance in search, … Read the whole story
The partnership will help target ad spend toward credible, trusted publishers, and prevent campaigns from serving programmatic ads on sites featuring Russian government propaganda, Read the whole story
Russia is experiencing a new form of digital isolation as its citizens remain cut off from Western-based media and social sites that have been … Read the whole story
Comscore has struck a deal with Standard Media Index to offer an advanced eCPM -- an "effective" cost-per-thousand viewer metric --- for linear TV … Read the whole story
Havas has previously worked with the agency, which will be integrated into Havas Group's Edge Performance Network (EPN). Read the whole story
February's 14.7% increase represents the 11th month of double-digit expansion. Smaller ad categories continue to lead. Read the whole story
New survey findings from Visual Objects -- a portfolio site featuring case studies and client reviews on top creative agencies -- show that 70% … Read the whole story
