Most shoppers now begin their product searches on digital channels, and studies show 1 in 3 store purchases begin online. Ecommerce will make up 63% of growth for all total … Read the whole story
Pathmatics data shows the shift in digital spend by brands and sectors running ads in the U.S. related to developments in Ukraine -- from … Read the whole story
An AppsFlyer report examines and measures the impact of Apple's App Tracking Transparency feature on the mobile ecosystem, from iOS and Android to gaming … Read the whole story
Adobe on Tuesday reported Q1 FY22 financial results, reporting record revenue of $4.26 billion -- up 9% year-over-year. Q1 profit rose to $1.266 billion. Read the whole story
Apple removed the option in its latest update of the Apple TV app, possibly to avoid Google's 30% cut on purchases made through the … Read the whole story
The remaining ad dollars have gone to digital platforms including YouTube and social media. MoffettNathanson estimates $13 billion was "lost" in TV ad budgets … Read the whole story
Good personal experiences help to build trust in brands, while "bad" personalization can be destructive. Read the whole story
"This means Dentsu would be able to match client and proprietary data from their powerful M1 platform directly to the NBCU ID," NBCU's John … Read the whole story
Only 21% of marketers view sales as a success metric for video campaigns, despite 81% indicating video has had a direct impact on their … Read the whole story