Performance Marketing Insider
Nearly three-quarters of business leaders say a deeper understanding of customers is more important now than before the pandemic, with 74% looking to connect with them more on social media … Read the whole story
Google has been collecting data from Android devices and sending the information to its servers, a research paper finds. Read the whole story
Instacart is making options for retail grocers available that will enable them to adapt to how consumers shop for groceries online and have the … Read the whole story
Microsoft confirmed it has been breached by hacker group Lapsus$, adding to the cyber gang's growing list of victims. But this hacker group works … Read the whole story
Adding TV shows to its existing movie offerings is part of YouTube's push to compete for CTV ad buys with FASTs and free tiers … Read the whole story
COMMENTARYWhen Google hosts a developer's conference it focuses on moonshots. NBCU delivers rimshots. Read the whole story
- COMMENTARY
Brands often blunder by focusing too intensely on a return on advertising spend model for all media dollars, which looks at value from only … Read the whole story
In-game ad platform Anzu and Oracle Moat say they will be the first to offer "viewability measurement." Read the whole story
In the U.K., Australia, India, Spain and Singapore, regulators have begun looking at crypto ads, but there is little regulatory action so far in … Read the whole story
