Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Snap may finally hold a significant clue to the next generation of search. Here's why it's important. Read the whole story
by Laurie Sullivan
Google receives about 20 million daily review contributions from people using Maps. On Thursday, the company shared insights about the process, the technology, and … Read the whole story
by Laurie Sullivan
DoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend" … Read the whole story
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by Laurie Sullivan
German digital offerings from BILD and WELT Groups, B.Z., Rolling Stone, Musikexpress and Metal Hammer will integrate Outbrain's recommendation technology to serve personalized editorial … Read the whole story
by Joe Mandese
The update provides some nuanced information on where big measurement suppliers stand in the process, including iSpot.tv, Comscore, and Nielsen. Read the whole story
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by Ray Schultz
The arrangement with Audiencerate will use that firm's Google integration to help marketers speak to consumers across those ecosystems, the companies say. Read the whole story
by Wayne Friedman
The technology will launch first across Fox News Media with Fox Navigator, which will focus on contextual "alignment," and Fox Shield, which determines brand … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
No better way for Google to get U.S. TV ad dollars than giving free shows with 15- and 30-second ads to U.S. viewers of … Read the whole story