Meta defines watchbait as "withholding key information, sensationalizing content, or misleading viewers about the true nature of the video." Just like clickbait, it is used to lure or bait people … Read the whole story
Coca-Cola was the top OTT ad spender among big food and beverage brands from Oct. 2021-Jan. 2022. Pathmatics' data analyzed the top performance trends … Read the whole story
Alphabet/Google CEO Sundar Pichai met with government officials in Warsaw, Poland to discuss the humanitarian crisis and the need for public-private partnerships to support … Read the whole story
InMobi unveiled an interactive video offering to help consumers discover products and assist brands that want to monetize the media on their website. Read the whole story
Political advertisers can build custom audience segments and activate CTV campaigns with deduped reach to linear TV. Read the whole story
The winners will be honored at the Marketing: Automotive conference during the New York International Auto Show on April 13 at the Javits Center … Read the whole story
"The Department views the rise of dominant platforms as presenting a threat to open markets and competition," the Justice Department says in a letter … Read the whole story
The pandemic led many people to discover some of the advantages of remote work and virtual interactions. Read the whole story
"Overall, the removal, demonetization and suppression of plaintiffs' political views and journalistic observations, as embodied in their videos, is akin to the removal of … Read the whole story
Open societies and free markets need dedicated and knowledgeable journalists who hold power to account and connect the dots. Read the whole story