Performance Marketing Insider
by Laurie Sullivan, Staff Writer
Consumers continue to demonstrate a new willingness to switch brands as inflation rises and supply chains leave gaps on physical shelves and in online shopping carts. Ad targeting that relies … Read the whole story
by Laurie Sullivan
Some marketers are finding the jump to new platforms a challenge as Google prepares to drop browser cookies and internet protocol (IP) addresses. Read the whole story
by Laurie Sullivan
Google, which fields searches daily on topics such as suicide, sexual assault, and domestic abuse, says AI does a better job of parsing the … Read the whole story
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A significant portion of marketers say their companies are addressing social issues, while consumers tend to be more skeptical. Read the whole story
by Richard Whitman, Columnist
That's according to an estimate issued by Insider Intelligence, citing the ongoing war. The research firm also predicts a 28% ad-spend drop in Central … Read the whole story
COMMENTARY
by Joe Mandese
And why Volodymyr Zelensky probably has a better Q score than Vladimir Putin. Read the whole story
by Ray Schultz
Merchandise sales have exceeded those of 2019, but show a certain flatness, the NPD Group reports. Read the whole story
COMMENTARY
by Jeff Snyder
Ready to become an early adopter? Here's how you can redefine your brand in a new space. Read the whole story
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by Todd Wasserman
As a Prime member, I'm a bit of an under-spender. But Amazon is apparently revving up to get me to spend more. In 2020, … Read the whole story
by Wendy Davis
Intuit deceives consumers by claiming in ads on television, YouTube and other social media services that the TurboTax online tax software is free, the … Read the whole story